Again and again, it has made incremental changes but hasn’t found the holy grail - a truly recyclable cup. It’s made sweeping commitments, and walked them back, and reset them. Starbucks has held innovation contests, worked with rivals and suppliers, and even enlisted the help of MIT academics. Starbucks says the contest is one part of its broader search for a solution. Ideas poured in, and on Wednesday, 12 winners were announced. Together, the competitors and Closed Loop Partners, a recycling-focused investor group, crowdsourced solutions from the public. McDonald’s, Coca-Cola, Wendy’s, Nestlé and Yum! Brands (which owns KFC, Taco Bell and Pizza Hut) all came on board. Last year, Starbucks committed to the NextGen Cup Challenge, teaming up with other food companies for help. Over the past three decades, Starbucks has come at the cup problem from every angle. If a similar backlash were to happen to the single-use coffee cup, which is lined with plastic and not recyclable in most places, the company would suddenly have a big problem on its hands. Starbucks used 3.85 billion paper cups for hot beverages in 2017 alone. After all, it took just one YouTube video and a statistic sourced to a 9-year-old boy to turn public opinion against plastic straws. As long as they make customers feel good, they’re a big asset to the company.īut those cups could also be a liability for Starbucks. They’re a canvas for the Starbucks logo, for your order, your name and for cheerful graphics that signal the holidays are here. It was a remarkably quick fix, considering the company has spent 30 years trying to come up with a greener alternative to another object: its iconic paper cup.Ĭups are Starbucks’ billboard. By 2020, Starbucks said, it will eliminate single-use plastic straws at its more than 29,800 locations around the world. The company redesigned its cold cup lids so they won’t require a straw at all. When plastic straws became a symbol of environmental destruction, Starbucks swiftly came up with a plan: Get rid of them. It's even earned recognition from Lab pros within the Good Housekeeping Institute for its ability to keep water ice-cold for more than 12 hours at a time plus, it's dishwasher safe and is extremely travel-friendly for those on the go.A Starbucks coffee cup floats on the surface of the East River. Reviews of the #StanleyQuencher have racked up more than 60 million views on TikTok, with a majority of users calling out its signature car-friendly, cup holder-esque shape. The brand-new merchandise landed in Target locations earlier this week on May 9, a Starbucks-branded version of the straw-lid cups that have repeatedly sold out for the better part of a year. The limited edition release, a collaboration first seen tested in Starbucks locations in Thailand earlier this year, has throngs of fans online clamoring for the signature stainless steel, insulated tumbler being sold exclusively at Target superstores. It's an ultra-rare collaboration that is the stuff of coffee lovers' dreams: a gorgeous peach Starbucks-branded Stanley quencher tumbler is now available in Target café locations across the United States. When will there be a Starbucks x Stanley tumbler restock?.Starbucks x Stanley exclusive Target tumbler photos.
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